Sunnies Digest: Fed Pua
Published on
On this month’s Sunnies Digest, Fed Pua (@fedpua), founder of Atomic World (@atomicworldd)—formerly It's Vintage Vintage—talks gifting, holiday traditions, and how he gets into a festive mood.
Fed wears Koa in brass
Introduce yourself— who are you and what do you do?
Hi! My name is Fed Pua and I’m the owner of Atomic World!
You rebranded It's Vintage Vintage to Atomic World this year, can you tell us more about that?
I see Atomic World as the rebellious sister of It’s Vintage. I still do everything I love from It’s Vintage at Atomic World. But with this new brand, I feel like I can create a world that’s more "me." And I think I can materialize my crazier ideas in Atomic World from a photo booth to irreverent bootleg Manila baby tees.
Fed wears Koa in Brass
Fed uses the Bubble Flask in 16oz
How do you like to decorate your place during the holidays to make it feel festive?
I have a box of anime figures I move around on rotation, so I reorganized everything again this month. My go-to strategy is to just display my favorite things in general.
What are your non-negotiables when hosting a dinner party?
Everyone has to watch an hour of pop girl music videos at the end of dessert.
Is there anything special you like to cook during the holidays?
It’s always something new. My fave this season is a pistachio pesto pasta with guanciale!
Do you have any must-play songs or playlists that instantly put you in a holiday mood?
I always play some sort of movie soundtrack for the holidays. Today, it's the soundtrack of Sofia Coppola's Marie Antoinette so a lot of new order—The Strokes, and Siouxsie and The Banshees.
Fed wears Hank in tinsel with Tints in moss
What’s your go-to holiday outfit or look?
Indoors: a cozy sweatshirt and shorts.
Outdoors: a vintage long sleeve and baggy trousers.
What kinds of gifts do you love giving during the holidays?
Things from Atomic World and my friend's businesses!
What’s a gift you would love to receive?
This year, definitely anything Monchhichi.
Do you have any holiday rituals or traditions?
Telling people I love them more than usual.
How do you relax throughout the holiday chaos?
Cooking. It's one of the few times I can be present with myself.
What did you learn this year?
The day you plant the seed is not the day you eat the fruit.
What’s your new year’s resolution?
Have the discipline to post more on TikTok.
What are you most excited about for 2026?
Continue designing and making new things for Atomic World—building the world for the brand has been especially exciting for me!
Fed wears Harry in oak
